Storefronts that convert and back offices that keep up
We build commerce that works on both sides of the transaction: a fast, searchable storefront for the customer, and an order, stock and fulfilment flow your team can actually operate at volume.
Where e-commerce projects go wrong
Key benefits
What this changes for your business.
Speed that shows up in revenue
Server-rendered category and product pages, image budgets and caching — the things that move conversion, not a redesign.
Search that finds the product
Typo tolerance, synonyms and faceted filtering, because a customer who cannot find it does not buy it.
Stock that agrees with itself
One source of inventory truth, synced with the warehouse and the marketplace channels rather than reconciled by hand.
An order flow your team can run
Picking, dispatch, partial shipments, cancellations and refunds designed as one process rather than five exceptions.
Multi-currency and multi-language
Prices, tax rules and content per market, with the storefront reading correctly in Arabic as well as English.
What we deliver
The things you actually receive.
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Custom storefronts
A shopfront built for your catalogue and your merchandising rather than a theme with your logo on it.
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Headless commerce
A custom frontend on Shopify Plus or a commerce API, keeping their checkout and your experience.
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Checkout and payments
Card, wallet and local payment methods, with 3-D Secure and the failure paths designed.
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Order management
The screen your operations team lives in: search, edit, split, refund, and a full history per order.
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ERP and warehouse integration
Two-way sync for stock, prices and orders, with a reconciliation report rather than blind trust.
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Subscriptions and recurring orders
Billing cycles, dunning, pauses and the customer-facing self-service that stops them calling.
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Analytics and merchandising tools
What sells, what is returned, what people search for and do not find.
Core capabilities
The engineering disciplines this service draws on.
Technologies we use
The stack we would reach for, and what each part is for.
Laravel
A mature PHP framework for secure, maintainable server-rendered applications and APIs, with authentication, queues and testing built in.
PHP
The language behind a large share of the web, and a fast, strictly typed one since PHP 8.
Next.js
A React framework that renders on the server, which is what keeps a content-heavy site fast and indexable.
React
A component library for interfaces with a lot of state — dashboards, editors and anything that updates while you look at it.
TypeScript
Static types over JavaScript. On a codebase several people maintain, it turns a class of runtime bugs into compile-time ones.
Shopify Plus
A hosted commerce platform for merchants who want the storefront custom and the checkout, tax and fraud handling bought in.
Stripe
Payments, subscriptions and payouts, with the card data staying on the provider’s side of the boundary rather than ours.
Elasticsearch
A search engine for when `LIKE %term%` stops being an answer — typo tolerance, relevance ranking and faceted filtering.
Redis
An in-memory store used for caching, queues and rate limiting — the difference between a page that waits on the database and one that does not.
AWS
Cloud infrastructure with managed databases, storage and networking, so capacity follows demand instead of a purchase order.
Technology adoption
Technologies in this stack are publicly documented as being used by organisations including those below.
These organisations are named as documented users of the technologies listed. They are not clients of Vertex Arc, and their inclusion does not imply any relationship with or endorsement of Vertex Arc.
Industries we serve
Sectors where this service tends to fit well.
- E-Commerce
- Retail
- Manufacturing
- Logistics
- Hospitality
Our delivery process
How an engagement runs, from first conversation to ongoing support.
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Discovery
We work out what the software has to do, who uses it, and which constraints are real. The output is a written scope, not a proposal.
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Architecture
Data model, boundaries, integrations and infrastructure decided and agreed before anybody writes application code.
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Design
Flows and interface, including the empty, error and permission states that decide how the product actually feels.
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Development
Built in reviewable increments against a conventional structure, with tests around the parts that would be expensive to break.
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QA & security
Functional testing, performance checks, and a review of authentication, authorisation and dependency risk before launch.
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Launch
Deployment, monitoring, and a period of close attention while real traffic finds what staging did not.
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Continuous improvement
Patches, upgrades and new work through the support system, so the product keeps being maintained rather than quietly ageing.
Use cases
What this looks like as a finished product.
B2B ordering portal
Account-specific pricing, credit terms, repeat orders and approval limits — the things a consumer store does not have.
Replatforming
Moving off a platform you have outgrown, with URLs, SEO value and order history preserved.
Omnichannel stock
One inventory truth across the website, the marketplaces and the physical shop, with reservations that hold.
Why Vertex Arc
We start with the operations, not the theme
Most storefront problems are order-management problems wearing a different hat.
Buy vs build, answered honestly
If a hosted platform serves you better, we say so, and build the storefront on top of it instead.
Migration without losing search traffic
Redirects, canonical URLs and structured data mapped before launch, not after the rankings drop.
Payments handled properly
Card data stays with the provider. We integrate; we do not store what we should not be storing.
Frequently asked questions
Custom platform or Shopify?
Can you connect our ERP and warehouse?
Will we lose SEO if we replatform?
Have a project in mind?
Book a 30-minute call with the engineers who would do the work, or send us the details and we will come back to you.